In an environment where the digital landscape is changing every day, more and more power over the brand is being shifted away from the organization to the consumer. Organizations are losing control of their messaging, while the word of the individual is becoming as strong as the word of the marketer, PR pro and brand manager.
Zeta Interactive's RelevantNoise is a technology dedicated to mining the social Internet for business intelligence. Our business unit was born out of the recognition that organizations (and individuals) need to be able to understand the social internet and how they can use it for brand management, competitive analysis, and to form their own social media strategy. With that understanding, they can know if, when and how to respond to those conversations, whether they represent opportunities or potential crises.
The RelevantNoise team is comprised of Ph.Ds, technology professionals, marketing veterans and seasoned business leaders from the Zeta Interactive staff. Together, we have the 360-degree perspective that enables us to provide the full-featured solutions businesses need to thrive in today's market.
Our proprietary technology is the result of all those great minds coming together. While the PhDs and technology pros developed the highly sophisticated algorithms and systematic processes, the marketing and business leaders provided insight to ensure the dashboard could crystallize all the data from blogs and social networks, and put it all into a user-friendly, easy-to-read format that clearly highlights the data that is most relevant to the user.
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