March 30, 2012 was the start of an internet evolution for companies using Facebook. The Timeline swept across the social media platform effecting all in its path, while many users tried to avoid it – as though they were going to be plagued by its new functionalities – Facebook made it impossible. Change is inevitable [...]
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There are an infinite amount of strategies to gain Twitter followers. I’m focusing on one surefire way to gain followers that will respect you as a thought leader. I can guarantee you that the 5 followers per week you get using this method are worth infinitely more than the 24,500 followers you got on Fiverr [...]
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As most of us that work in the Interactive Marketing Industry know, Quality Score is a gauge of relevancy; the higher your Quality Score, the lower you will pay for clicks and the higher your overall Share of Voice will be in relation to your KW competitors. With everyone trying to save money wherever they [...]
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I’m a big fan of San Pellegrino and especially love their Limonata and Aranciata soft-drinks. These drinks are unique and unparalleled in flavor as well as their packaging. They are not sugar-laden libations for kids, but have distinct tangy orange and lemon zest flavors, which appeal to adult palettes. The overall visual branding, which includes [...]
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Have you used the Google Analytics Real-Time yet? If you’re in the new version of Google Analytics, it’s pretty hard to miss. If you’re like me though, you’ve probably played with it for a few minutes, thought it was cool, and then went back to doing more useful things with your time. I decided to [...]
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Pinterest is the belle of the social media ball: Eleven million visits per week. More user engagement than Facebook and Twitter. And more drool-worthy wedding, décor and fashion photos you can shake a stick at. In this POV, we break down why Pinterest matters, why it’s growing so rapidly, who’s using it, and what opportunities [...]
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Today Zeta Interactive is announcing the launch of Zeta Mail 6, our latest release of its best-of-breed email platform that will now enable marketers to also manage conversations across mobile and social channels. This integration across email, mobile and social, allows marketers to manage subscriber communications and schedule email, inbound and outbound SMS campaigns, as well as [...]
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If you’ve been anywhere on the Internet in the past month, you have undoubtedly heard of Google Search Plus Your World. I’m going to break down what it is, what it means to you as a consumer, and what it means to you as a business owner and content producer. What Is Google Search Plus [...]
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That Super Bowl Ferris Bueller Honda CRV ad with Matthew Broderick from last week was hilarious. I’m not talking about having actually seen the Super Bowl ad during the Super Bowl – I saw it a week before the game when Honda released it on YouTube. By gametime, it had been viewed over 11 million times. And a [...]
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Each year Zeta Interactive monitors the buzz around the notorious Super Bowl Ads. This year’s results who that overall buzz around this year’s Super Bowl commercials is slightly less positive than that of last year. Take the following data point for example: The average tonal buzz ranking around a commercial at this year’s Super Bowl [...]
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