RelevantNoise is Zeta Interactive's proprietary technology dedicated to mining the social internet for business intelligence. We've created this web–based dashboard to allow our clients to view the "buzz" surrounding their interests. RelevantNoise presents data in an easy–to–understand (and very sharp-looking) graphical format.
Our staff is a balanced mix of technology, marketing and business professionals who know exactly what to look for, how to find it, and how to present the information in a way that is meaningful to your business.
How many blog posts are aggregated by RelevantNoise?
Currently, over 750 million ...but we've stopped counting, especially since our database goes beyond blog posts and into other types of user–generated content.
From Wikipedia: Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves.
Social media can take many different forms, including text, images, audio, and video. The social media sites typically use tools like message boards, forums, podcasts, bookmarks, communities, wikis, weblogs etc.
What's a blog?
As defined by Wikipedia (yes, we love that site), a weblog, which is usually shortened to blog, is a website usually consisting of articles, though they can focus on photographs, videos or audio, in a reverse chronological order. Like other media, blogs often focus on a particular subject, such as food, politics, or local news; however, some function as online diaries instead. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.
What's a Blogosphere?
The Blogosphere is the network of all existing blogs. Where a blog is a single site, the Blogosphere is a networking phenomenon, where virtual conversations are shared among millions of blogs.
Why should I care what's being said about me or my company in the Blogosphere?
Because blogs are a social medium, they are different than static web sites or even forums and chat rooms. Blogs link back and forth to each other in an ongoing "conversation," which occurs in real time, because blogs can be so easily edited without the aid of a tech team. This means that if one blogger makes a scandalous – or glowing – comment about you, your products or services, the potential for millions of other bloggers to link back to that initial post (or quote it in their own blogs) exists, and it can happen in moments. In the space of a week, bloggers can easily make or break a brand.
Can I learn about my competitors?
Absolutely. Using RelevantNoise's Advanced Search feature, you can execute a keyword–based search across the social internet, and yes – you can include your competitor's brands and keywords within your search.
What's a splog?
Again, from our friends at Wikipedia: Spam blogs, sometimes referred to by the neologism splogs, are weblog sites which the author uses only for promoting affiliated websites. The purpose is to increase the PageRank of the affiliated sites, get ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Content is often nonsense or text stolen from other websites with an unusually high number of links to sites associated with the splog creator which are often disreputable or otherwise useless websites.
Because we're lucky enough to have a team that holds more post–graduate degrees than you can shake a stick at, we've created our own algorithms to decrease the spam blogs we aggregate. And since spammers are a lot smarter than most folks give them credit for, we're constantly tweaking that algorithm to make sure it's still effective.
And because the occasional slippery splog may sneak through our filter, RelevantNoise also gives you the capability to mark and eliminate spam blogs from your results.
Are all blogs created equally in your database?
No, they're not. Because certain bloggers have a much wider readership than others in certain verticals, we give those bloggers more weight. "Uber–bloggers," as we call them, may have hundreds of other bloggers linking to their posts and enjoy a very high readership. These popular bloggers can carry the weight of the New York Times in Blogosphere – and we give them the respect they deserve.
RN Blog Posts